The E-Myth Academy was founded by Michael Gerber and Thomas Travisano in San Mateo, California. The partners had a vision to create an affordable (and scalable) education program that taught business management skills to struggling entrepreneurs. The E-Myth Revisited becomes the 5th best selling business book of all time.
A New Start
EMyth brings in a new management team. Our first priority was to transform the corporate culture - to open up the space for a new kind of pride in what we do. This created opportunities for innovation and evolution in a company that had become too bureaucratic over the years.
We relocated the company to Ashland, Oregon. After several decades in the San Francisco Bay Area, EMyth found a new home on Main Street. While our clients are businesses at all stages and sizes, the opportunity to center ourselves in a small town gives us a way to connect to the experience of other small and mid-size business owners in a new way.
We knew we had unscalable and antiquated systems and a demoralized culture. We brought in business technology strategists to give us options. What if we could reimagine our business - with no constraints of time, money or people - who could we become? We started laying the groundwork for using technology to amplify our message in an entirely new way.
The new management team launches EMyth Reimagined and forms two internal working teams called Eden and Earth. The Eden team sets out to imagine and formulate a new vision for our product platform - how do we deliver our service in 2012 and beyond? The Earth team assesses and develops each iteration based on available technology, resource constraints, and of course, cost.
We start the process of rolling "EMyth Reimagined" out by consolidating our product line, previewing changes through video and an in-depth article series. We begin the process of migrating our CRM to Salesforce, our billing platform to Zuora, and begin the development of the new emyth.com.
EMyth Reimagined goes live. It begins with the official launch of our new website, followed by the release of our digital coaching platform, and the first New Coach Intensive to expand our resources to serve more clients. We complete the first phase of our technology transformation, ending an incredible year of changing how we do business, and then sharing that with you.
We're already thinking about which additional components to add to the next release of the coaching app, how we'll bring our service out to our markets, and filling out our team to support the growth we expect in the years to come.
From a variety of professional and personal backgrounds, we are united by a vision to not split work and life. We each have our stories of success and heartache in our business backgrounds, and we bring those with us every day at EMyth. Our passion is to help people change how they feel and think about business. Our goal is that each business we have the privilege of working with is made better for the people who own it and work there. Our dream is that the growing community of EMyth'd businesses becomes a force for change in the U.S. and global economy. Our counterintuitive approach is to work with one business owner at a time. Our commitment is to always be working on ourselves, so that we are never teaching something we haven't embodied.
“I'm passionate about business growth and personal transformation, and I never imagined I would have a job where I help people do both of those things at the same time. I love how we're using technology to get the EMyth message out there and empower business owners in ways never before possible. I'm inspired by the challenge to stand for something new, and to find the right words, pictures and music to express who we are and how we can help. I'd love to see a world where every business owner around the globe can access something of what EMyth has to offer, to improve their own life and the lives of those around them. Before EMyth, I worked in a variety of start-up and growing companies in the clean energy, ecommerce, and mobile technology spaces. I live in Ashland and am struggling to find time to write my first book.”
“I try to begin each day asking if our coaching and education reflects our deepest values and making sure we embody what we teach. What inspires me is the diversity of courageous business owners who come to us looking for something real, something practical, something that will really bring about change in their organization. I am driven to finding new ways of reaching out to all corners of the globe and discovering how ownership, self-responsibility, and care know no borders. My professional background is in technology staffing, consulting sales, training, and management of recruiting teams. I live in Ashland with my wife and am always on the lookout for a rare bird, a fine Pinot, and a good story.”
“I'm passionate about helping business owners because I grew up in a family business and I ended up owning three businesses myself. I love working to help business owners find a fresh path toward their own visions, original or refreshed. Working at EMyth lets me put all my past experience in growing businesses in the business services, marketing, and enterprise software spaces to work, helping clients find the success that fulfills both their financial goals and their most meaningful hopes. I am inspired by EMyth's dedication to putting people first in business and to using very practical systems and processes to support those people's success. I enjoy living in Ashland, Oregon which is, for me, the perfect town in which to raise our three children while enjoying skiing, kayaking, biking, and the arts.”
“I'm committed to helping entrepreneurs find grounded solutions to the challenges they face. I see my team’s role as meeting small business owners and leaders where they are today - and through creative and bold campaigns, confidently showing them the value of our products and services and how we can help. My goal is to spark meaningful relationships with everyone who's curious about what we do - for me that’s the essence of great marketing. I come from an entrepreneurial background, and have founded two small businesses, including a technology-centric marketing agency. I live in Ashland with my wife and enjoy drinking tea, reading a good book, and adventuring outdoors.”
Our offices are located in downtown Ashland, Oregon - about halfway between Portland and San Francisco. It's a beautiful 4-5 hour drive from either city or you can fly right into Medford (MFR), which is about 15 minutes away. If you're in town - Ashland is a popular spot if you're traveling on the west coast - please stop by and see us.
As you can imagine, this is a unique place to work. As a company that stands for some big ideas and sets a high bar for what we mean by self-responsibility, caring and ownership - we are looking for a certain kind of person to work here. Of course you need to meet the skill requirements for the position, but it's more about who you are than what you do. We look at your resume as the start of a conversation about who you are, what you want out of your career here, and how open you are to evolving. Oh, and we have a lot of fun.