“You keep using that word. I do not think it means what you think it means.” I. Montoya
You need to get out there and be ‘social’ as the business owner, right? Getting active on Twitter, LinkedIn, to tell your story and be transparent – that’s all the rage. And while it might be good advice, there are some crucial nuances that we rarely pause to think about in terms of what’s actually in the best interest of your business. Not just how much transparency, but what kind?
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Working with people you have personal relationships with can be a wonderful thing. And it often doesn’t turn out that way. It can easily get ‘complicated’ when you’re trying to juggle two kinds of relationships with the same person. And while it’s easy enough to say ‘just be yourself’, we all know that when it comes to relationships, and how easy it is to burn bridges, it’s better to think it through first. Here are some ideas to try out as you head into the holidays.
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“We’re sorry” is a terrible thing to say to a frustrated customer. That is, unless you’ve already fixed the problem. Apologizing before you’ve fixed the problem, as we all know first hand, can get things going downhill fast. Before, we were frustrated with the product or service. Now we’re frustrated with your employee, and by extension, you and your brand. This is rapidly approaching common knowledge in the business world, so why do so many businesses still miss the mark in the moments that count?
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What if you’ve already found your tribe without knowing it? It’s worth considering, because they’re probably sending you a message about your product or service that you can easily miss if you don’t listen carefully. This was true for us, and we’re learning some incredible things from our ‘tribe’, things that might help you as you work to find and connect with yours.
There are infinite possibilities for titles and positions in your business, but there are really only three kinds of relationships between any two of them. And understanding the dynamics of these three relationships – which are, more than anything, power dynamics – is critical to the professional development of your staff, the long term health of your business culture, and the personal sanity of everyone involved.
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