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Jonathan Raymond

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Business coaching is not consulting, and it’s also not therapy – it’s right between the two. A good business coach is someone you can trust that has the acumen to be able to diagnose specific and systemic issues in your business, but who has the strength to wait for you to deliver on the solution instead of jumping in and doing it for you.

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It’s probably easier to see now, but you didn’t start your business just to make money. You did it to feel something – independence, a kind of freedom and control over your life, to be able to do it your way. And you “re-earn” that freedom with every headache and heartache that comes with being a business owner. But while there are certain things only an owner can feel – good and bad – there’s a version of that freedom that each and every one of your employees wants for themselves. And you have more power than you know to give it to them.

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As a business owner, do you also think of yourself as a coach? Embracing this part of your role – to help your people grow while your company does – is more important than ever before. Because even if they don’t always say so, everyone on your team wants the same thing: to feel that their work mattered today, to you and to them.

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With the launch of Evoke 2014, we’re shifting gears today to honor business coaches – those in our network and others from around the world. As an EMyth follower, you understand the value of coaching and mentoring, but sometimes it can be hard to describe what these incredible people really do, who they ‘are’ in the life of a business owner.

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Part 6: Grow Out Of Control

Control. It’s the holy grail for business owners. But what if you have to give it up in order to get it? Or, maybe more specifically, what if there’s a certain kind of control you have to give up in order to get the kind you’re really looking for? The answer starts with a counterintuitive idea: the problem isn’t that you have too little control of your business, it’s that you have too much.

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