You want to grow your business. You survived those first few harrowing years that most don’t, but you find yourself stuck in a rut. You did what ‘had to be done’ to survive and maybe grow a bit, but you start to see that your business has picked up some bad habits along the way. And if you’re honest, you know that you did too. It feels like you’ve tried everything to ‘get it going,’ but nothing’s working. What now?
4 comments Continue
“You keep using that word. I do not think it means what you think it means.” I. Montoya
You need to get out there and be ‘social’ as the business owner, right? Getting active on Twitter, LinkedIn, to tell your story and be transparent – that’s all the rage. And while it might be good advice, there are some crucial nuances that we rarely pause to think about in terms of what’s actually in the best interest of your business. Not just how much transparency, but what kind?
6 comments Continue
Working with people you have personal relationships with can be a wonderful thing. And it often doesn’t turn out that way. It can easily get ‘complicated’ when you’re trying to juggle two kinds of relationships with the same person. And while it’s easy enough to say ‘just be yourself’, we all know that when it comes to relationships, and how easy it is to burn bridges, it’s better to think it through first. Here are some ideas to try out as you head into the holidays.
10 comments Continue
by Janet Beatty
I was dreaming the other day about what it takes to build a brand that delivers clients to my door. Let’s just suppose that I manage to come up with the best possible name for a business in my industry. Then I design an attractive logo and an engaging tagline. It’s so good it wins awards and all my competitors almost quit because they didn’t think of it.
“We’re sorry” is a terrible thing to say to a frustrated customer. That is, unless you’ve already fixed the problem. Apologizing before you’ve fixed the problem, as we all know first hand, can get things going downhill fast. Before, we were frustrated with the product or service. Now we’re frustrated with your employee, and by extension, you and your brand. This is rapidly approaching common knowledge in the business world, so why do so many businesses still miss the mark in the moments that count?
5 comments Continue