Our Story

We know exactly how you feel. All of us have been there. Some of us more than once. So we know what it takes to pick up the phone and ask for help. We can’t make that first call any easier. But we can tell you that we’ve been picking up the phone for people like you for nearly 40 years. From professional service business to tech companies to niche businesses you didn’t know existed.

Our Approach

We believe that normal people can do extraordinary things. That there’s a true business leader in you waiting to emerge. And that you don’t have to be the next Steve Jobs. You just have to be you. That’s hard enough. We don’t have all the answers for how to get there. But what we’re great at—what makes EMyth different—is we know how to ask the right questions. With a ton of heart, but without pulling punches, because we know that kind of help is the kind that works.

Our People

If you walked around our offices, you’d see a group of people all with completely different skills and personalities, all asking the same questions. “How can we do it better?” Asking their manager “How can I do it better?” “How can we make our clients’ experience more personal?” “What’s really in the way of reaching this goal we have over here?” All of them leading in their own way, making EMyth better than it was yesterday. We laugh a lot. We celebrate our victories. We’re in pain when one client has one bad experience. You know, just like you.

Our Leadership Team

From a variety of professional and personal backgrounds, we’re united by a vision that dissolves the split between work and life. We each have our own stories of success and heartache in business, and we bring those with us every day. Our passion is to help people change how they feel and think about their business. Our goal is that each business we have the privilege of working with is made palpably better according to the values of the people who own it and work there. Our dream is that the growing community of EMyth’d businesses becomes a force for change in the U.S. and global economy. Our approach to that dream is one business owner at a time. Our commitment is to always be working on ourselves, so that we’re never teaching something we haven’t first embodied.

Gail Frahm, CEO, EMyth

Gail Frahm


“My life is dedicated to the real, to making room for those precious moments in life when pretense unceremoniously slips away and something truly alive emerges. This is where my passion for working with the owners and operators of small businesses comes from: finding new and better ways of helping them uncover more of the real in themselves and transporting it through the values, culture, systems and the brand they stand for. It’s been a joy for me for over 30 years to support our clients in creating a business that gives them both meaning and financial reward without sacrificing either. That’s my definition of success. I live on the outskirts of Ashland with my husband near the edge of a quiet lake where I love to watch geese fly, eagles land, and the surrounding mountains change with the time of day and the seasons.”

Martin Kamenski, President & COO, EMyth

Martin Kamenski

President & COO

“I enjoy looking for solutions that are equal parts analytical and creative. Both parts of my brain have been firing ever since I completed my undergrad degrees in both accounting and theater arts. I have a deep passion for design which keeps my focus on always making things simpler, clearer. I know what an invaluable story numbers can tell, and like using them to paint a vivid picture of what’s happening for our organization. I appreciate so much the respect that EMyth has for small business owners and how that translates into asking the hard questions, taking off the blinders, pushing yourself out of the comfort zone. And we get to live that every day in our business. Before moving to Ashland with my wife and three girls, I built and sold an accounting firm in Chicago. I love spending time with my family in what feels like the best weather in the country.”

Slade Machamer, VP, Network, EMyth

Slade Machamer

VP Network

“What’s most inspiring to me is bringing who I am on the inside out into the world I live in, and supporting coaches and business owners to do the same. I’m dedicated to helping people discover that trying to ‘act’ professionally never feels genuine and real satisfaction lies in the moment by moment relationship between the work they’re passionate about and the customer they’re here to serve. Everyday, I focus on the quality of the conversation between EMyth and our small business community. Questions like, “Does our coaching and training reflect our deepest values?” and, “Are we living what we teach?” lead my ongoing curiosity. My professional background is in technology staffing, consulting sales, training, and management of recruiting teams. I live in the hills above Ashland with my wife and love taking long walks by the ocean, discovering the essence of how people change, and finding that rare red wine.”

What Matters Is How

As the saying goes, talk is cheap and our industry is literally full of it. We don’t know about you, but we find it pretty boring. And what really makes us mad is people who give out advice but don’t live it. Our mission is to not be that. We’re here to show you—step-by-step—through the specific changes we know work. And we think you deserve to see how we EMyth our business, so we’ll show you. From our greatest successes to our most embarrassing failures. Not for show, but to help you discover that you don’t have to be perfect to have a great business. In fact, it’s just the opposite.

What Does Remarkable Mean To You?

You didn’t go into this to build a mediocre business. You did it to create something great—something meaningful to you—something remarkable. And what that means to you is different than to someone else. For you, maybe it means being able to express an idea that was burning inside you, or creating a business you could pass on to your kids, or one of ten other reasons. That’s what makes you a small business owner.

See If Our Approach Works For You

EMyth isn’t for everyone. It’s for people who want to build something special and are willing to step out of their comfort zone to get there. Because when you do things you didn’t dare do before, you get results you can’t imagine. Start with our blog. We’ll share with you best practices on every aspect of running a small business. Through our articles, videos, webinars and other resources you’ll start to see things change. We don’t spam and we don’t sell our list. You can unsubscribe with one click at any time.

Work With Us

As you can imagine, this is a unique place to work. As a company that stands for some big ideas and sets a high bar for what we mean by self-responsibility, caring and ownership - we are looking for a certain kind of person to work here. Of course you need to meet the skill requirements for the position, but it's more about who you are than what you do. We look at your resume as the start of a conversation about who you are, what you want out of your career here, and how open you are to evolving. Oh, and we have a lot of fun.

Our Current Openings