Your brand has nothing to do with your logo, and has as much to do with sales and finance as it does your marketing. It’s a feeling, not a thing—and the real reason why people buy or don’t. If leadership is the heart of your business, brand is its soul.
How do you want your customers to feel when they buy from you? Develop the foundation for your culture and customer experience.View Course
How are you different from everyone else in your industry? Discover your unique value and find your voice in the marketplace.View Course