How much do you really know about your customers? Do you lump them all together? It’s easy to ignore the distinguishing factors when it comes to your customers. And even though you have a few ideas, there’s just not enough time to really dig in. But if you’re not looking at how they’re different—what really sets them apart—then you’re not making the most of your marketing dollars.
This course will show you how to strategically assess and target smaller market segments in terms of feasibility, relevance and brand fit. You’ll estimate the revenue potential for different segments and make important decisions about which, if any, additional market segments to pursue. The result is a plan to most efficiently utilize your market to reach your overall vision.