How many times have you had to step in and take care of an unsatisfied customer? They were promised one thing by your sales team, but got something completely different in delivery—and you have to fix it. Without a commitment to developing your brand—and a real process for implementing it—your business won’t tell a consistent story to your customers. Your brand idea—what differentiates you from everyone else—forms the basis for your brand commitment, or the promise you make to your customers.
In this course, you’ll learn how to create a Brand Commitment Statement that will become the touchstone for your company culture as well as all of your external business expressions in marketing, sales and delivery. Over time, you’ll start to notice that your employees don’t rely on you as much to solve problems, and your customers will feel the consistent thread that connects all of their experiences with your company together. You don’t have to be a big business to have a powerful brand. Small businesses with decisive, differentiated brands are the ones that become big.