About This Course

Do you know where your customers are located or how far they’re willing to travel for your product or service? Or, if you have an outbound business, have you thought about how far you’re willing to travel? Do you know when it becomes unprofitable? You probably already have a feeling for this, but not a system. And without a system, you’ll won’t be able to make the most of the customers you have available to you.

In this course, you’ll learn how to define the geographics of your target market so that you can make more informed sales decisions. You’ll explore the key factors related to location, and the options you have in the short- and long-term. Once you’ve completed the process, you won’t have to guess or rely on gut anymore. You’ll have a system in place that will help you make important, strategic decisions relative to where your customers are located.

Course Results:

  • Locate your target markets
  • Understand how geography impacts your brand decisions
  • Explore the key factors related to location