How do you build brand evangelists? Your customers’ experience begins long before the sales conversation, and likely before they encounter your marketing efforts. They have predispositions related to your industry and your competitors, and beliefs and values that directly influence their perception of you. You can’t control this, but there are things you can do to address it.
In this course, you’ll learn how to create a powerful customer experience by taking into account all of its elements—from who they are to who they could be, from their first impressions to their ongoing experience of your brand. After you create a map of the existing customer experience, you’ll be able to create a new one. The result is the roadmap to a business that builds customer loyalty from start to finish.