About this Video

With Rick Snyder and M. Josef Shapiro

Are you leading your business by default or by design?

A written vision for your business is one of the simplest ways to inspire your people, provide a consistent basis for decision-making, and ensure your employees are a brand fit. Simple, however, is not always easy–writing a vision is a challenge.

What if you're not sure what you want your business to be? How detailed should it be? How do you share it with your employees? This video will answer these questions and more.

You will learn:

  • What makes a vision produce real results–the methods to translate your dream into a reality that provides structure for your company
  • How to write a vision that inspires, provides direction, and leaves room for flexibility
  • The strategy for using visioning to create a culture of ownership in your business

Running a business without a vision is like putting together a jigsaw puzzle without the picture on the box.

Without the end result in mind, each step is much harder than it needs to be. Learn how to write a vision that will serve you and your employees every step of the way for years to come. Business is already a challenge. Make it easier on yourself by giving yourself the gift of your written vision.

"Once I had my vision in place, I felt a huge weight lift off my shoulders. I didn't have to keep trying to inspire everyone, all the time. I had a tool to point to, telling my employees, this is where we’re going." –JB, retail business owner