There’s no navel-gazing here. This is ground zero business development work. It’s the heart of our process because values clarity is what’s going to inform every system you create from now on. From how your salespeople pick up the phone, to the way you process refunds to the microcopy on your website—every single element of your business should be a living, breathing expression of what you value. Would you want it any other way? It’s that kind of consistency and confidence that will save you from ever having to say “trust us” again.
Take this course to create your Purpose Statement, the new touchstone for how you’re going to grow your business from here on out.