About this Video

Presented by: Jonathan Raymond

Are you thinking about hiring a new employee, but worried you can’t afford it? Maybe you’re confused about how to attract someone good? Even if you did, would you have time to train them? And of course, what do you need to do to make sure the best people stay? As a small business owner, one of the most important decisions you can make is who to hire. And in our 2014 SOBO Report, a clear pattern emerged: the best and worst decision you made last year involved personnel.

No matter their role, this new person is about to become a central figure in your customers’ experience. What kind of person are they? What does your choice say about your own values, and what messages does it send to the rest of the team? Answering these kinds of questions will help you answer the one question you really need to answer: why should people want to work for your business?

This video will be a combination of practical tips and overall insight into how to upgrade your hiring process. So that who you hire, and why, becomes as much a part of your brand as anything else.

In this video you’ll learn:

  • How to create a job posting that’s as much about them as it is about you
  • How to look beyond the resume to focus your time on the best candidates
  • How to conduct a ‘brand-based’ interview
  • How to create a hiring system that results in consistently great hiring

Who Should Attend:

  • Business Owners
  • Business Coaches
  • Consultants and Advisors

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