About this Video

Employees are the face of a company, regardless of whether the business is a modest startup or multinational corporation. People have an especially big influence on your company's brand. In fact, they are your brand. That is why employee training and ongoing development is extremely important. From addressing issues like communicating with customers to prioritizing the day's tasks, the payoff of this investment is higher productivity and profitability.

So why is training so random and neglected in most smaller companies? Time equals money and most owners feel they can’t afford to do it. The truth is, you can’t afford not to.

Many companies can’t afford to have a full-time trainer on staff so the task is left to managers to figure out on their own. And most managers are too busy in the day-to-day work, or lack the formal knowledge, to design effective programs. This becomes a vicious circle because it keeps them from being able to delegate and they ultimately get trapped, unable to help owners work more on the growth and development of the business.

With the right guidance, information and tools, you can create a training program that gives you a competitive advantage and delivers a big payoff compared to the investment.

In this video, you will:

  • Learn how to develop a training plan tied to key business goals.
  • Understand the difference between “training” and “development” and why each are necessary to the growth of your company.
  • Discover a wide-array of training methods that you choose from and adapt to your unique business and culture.
  • Learn why “on the job” training is not enough and can dilute your brand and make employees less productive.