Do you track the performance of your marketing efforts? Do you know which ads or emails generate the most qualified leads? Marketing is about more than just messaging. It’s also about how and where you display your messages. Do your customers read the newspaper? Do they watch YouTube videos? Choosing the right channels for your business is a critical component of creating a successful marketing strategy.
In this course, you’ll strategically select the channels that best fit your brand and your market. You’ll evaluate channels based on a number of key criteria and you’ll learn how to quantify the cost effectiveness of your marketing campaigns. The result is more qualified leads for less money, and a more predictable way to turn your lead flow up or down depending on your business needs.