When it comes to marketing, do you have a meaningful plan for what you want to say? Or is it all about your product or service, and nothing about your customer? There are probably hundreds of things you could say about your business. But it’s important to pick a theme that best fits what you want potential buyers to know.
This course will teach you the fundamentals of messaging: how to use words, images and sensory elements to convey your brand in a way that’s meaningful to your potential customers. You’ll be introduced to a system for message development that blends both art and science so you can connect with potential customers in an authentic way. At the end, you’ll have a foundation for continually improving your marketing efforts.