About this Video

Figuring out the right way to market your business online can be overwhelming. You’re faced with an endless parade of tools, tactics and technology choices. Even if you found the right one, how do you know it’s going to work for your unique business? It’s critical to have a framework going in—a way to think about it—before you go shopping.

In this video, you’ll learn our best practices for evaluating marketing tools, how to connect your marketing and sales goals and the key questions to ask yourself before you purchase.