About this Video

It’s harder than ever to get the attention of the right potential customers. And that puts a lot of pressure on the sales conversation, but it also creates an opportunity to really differentiate your business from the other guys. It’s about being ready to pick up the phone and add value from the first moment, to help people solve real problems and let your product speak for itself.

In this video, we’ll guide you through the best way to organize your sales process, and how to get your sales team on board so that you can close more deals. You’ll learn how to engage prospects in a way that’s meaningful for them, how to redirect the conversation to make the most of precious time, and how to have conversations where everybody wins regardless of whether they buy or not. You’ll come away with a new orientation that will change the way you think about selling, and what it could mean for the future of your business.