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Product Strategy

4 min read

Your innovation criteria checklist

The Merriam Webster dictionary defines innovation as "the introduction of something new; a new idea, method, or device." This is a fine definition for linguists, but we at E-Myth scoff at this definition, as it applies to business! Just because something is "new" doesn't mean that it's good for the company. Painti...

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EMyth Team

Marketing on a shoestring budget

You're a small business owner and, like most of your fellow entrepreneurs, you’re feeling squeezed from every side. The cost of doing business, being in business and getting more business just seems to be going up.

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EMyth Team

More sales isn't always the answer

"I need more sales." If I had a dime for every time I heard that from a client… Well, I’d probably have $20 by now. But seriously, the issue of sales (or lack thereof) comes up all the time; most often from clients who are just beginning the EMyth Coaching Program.

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EMyth Team

Moving up and out of a home office

Unfortunately, there's no great alarm that sounds when the time is right to leave your cozy, home-based business environment for a commercial building. It’s a decision that should be the result of a strategic plan, and not simply a reaction or the desire for a change. In this article, I’ll discuss some of the crit...

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EMyth Team

Creating your training systems for employees

Training employees is one of the most important aspects of "building a business that works" (a phrase we use at EMyth to emphasize that a business that truly works is a systems-based, turn-key operation that works without you). Too often business leaders do not appreciate the value of employee training and neglect...

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EMyth Team

How to set up a franchise operation

We recently received a request from one of our readers to write about how to take the first steps toward becoming a franchise. I immediately thought of my friend Dino Dakuras, a restaurateur who has taken the EMyth principle of the Franchise Prototype to heart in the process of franchising his own business. Since ...

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EMyth Team

Leadership

3 min read

Strategic work made simple

Have you ever played that game where you repeat a particular word over, and over, and over until suddenly, it just doesn’t sound right anymore? At a certain point, it stops making sense. The phenomenon is called semantic satiation and it happens in business all the time! We have a tendency to overuse terms until, ...

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EMyth Team

The power of referrals in your small business

It is a well known truism that the best customer is a happy customer. It follows that the best leads are referrals from happy customers. Referral leads are almost always the best prospects because a recommendation from one customer to another provides credibility, a positive impression and reduces doubt in the pro...

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EMyth Team

Family business succession planning

A family business is any business in which a majority of the ownership or control lies within a single family and there are two or more family members directly involved. We've also heard it summed up in one word: complicated.

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EMyth Team

How to transition from freelancer to business owner

In 2009, almost 560,000 new businesses were started every month. Interestingly, however, a large number of these were classified as “non-employer” businesses – in other words, sole operators with no employees. Many consider these individuals to be freelancers as opposed to “business owners” although the distinctio...

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EMyth Team

Hiring your first employee

Hiring your first employee is one of the most exciting decisions any entrepreneur will make. It can also be one of the scariest. Think about it: that first employee doubles the head count of your company! In many ways this makes it the most important hire you'll ever make. Every year thousands of business owners m...

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EMyth Team

The definition of entrepreneurial success

If one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with a success unexpected in common hours. —Henry David Thoreau What defines “success” for an entrepreneur? Success means different things to different people. There's no clear cut, univer...

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EMyth Team

5 common hiring mistakes (and how to avoid them)

Your hiring process, like other systems in your business, is about creating consistent, predictable results. Whether you're a two-person business, or a company with 300 employees, a hiring process will take the guesswork out of finding the right person for the job.

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EMyth Team