How can you put more "service" in customer service? In the U.S., "customer service" is one of those phrases that have become almost meaningless from overuse.
If your market’s perception of what you sell–your service or product–is no different from others in your trading area, you sell a commodity. And if that’s the perception, (so pervasive that even you accept it) you’re in a dangerous trap because the only way you can compete is on price. And that’s a recipe for disa...
Most of us don’t go through a single week without buying some type of service product. The increased prevalence of service industries over the last two decades has made this the fastest expanding sector of the economy. The service sector, as defined here, includes the major industry groupings of trade, finance, in...
Cash = Opportunity
The idea of a business plan is very comforting. It makes people feel safe and secure to know that there is a plan guiding business activities in the “right” way.
Jayne’s business was eroding.
"I feel like I've bitten off more than I can chew, Larry."
The Merriam Webster dictionary defines innovation as "the introduction of something new; a new idea, method, or device." This is a fine definition for linguists, but we at E-Myth scoff at this definition, as it applies to business! Just because something is "new" doesn't mean that it's good for the company. Painti...
You're a small business owner and, like most of your fellow entrepreneurs, you’re feeling squeezed from every side. The cost of doing business, being in business and getting more business just seems to be going up.
"I need more sales." If I had a dime for every time I heard that from a client… Well, I’d probably have $20 by now. But seriously, the issue of sales (or lack thereof) comes up all the time; most often from clients who are just beginning the EMyth Coaching Program.
Unfortunately, there's no great alarm that sounds when the time is right to leave your cozy, home-based business environment for a commercial building. It’s a decision that should be the result of a strategic plan, and not simply a reaction or the desire for a change. In this article, I’ll discuss some of the crit...
"The purpose of business is to create and keep a customer."
Your starting point: Developing a clear vision The starting point of designing, or redesigning, a business to be something exceptional, vital, and profitable in the marketplace is to develop a clear vision of what the business will look, feel, and act like. This includes developing brief descriptions of your uniqu...
The approach
Grow your business by differentiating your product or service
Have you ever found yourself cursing your employees? "Why can't they do it my way?! I tell them to do X, and they do Y. I tell them to do 50, and they only do 10."