Think about your favorite product or service—one you’d return to purchase, again and again. Maybe it’s an appliance brand, your dog groomer or a local donut shop. Whatever comes to mind for you, chances are it’s not the product alone that makes it your favorite, but rather all the things that come along with it. Now ask yourself, what are the key attributes contributing to the value of that product or service, the factors that keep you coming back for more? These same value factors are key to delighting your own customers and to generating more new and repeat business.