When you think about your business and life as a business owner, do you know why you do what you do? Does leading your business provide the life you imagined it would when you started it, or is it running you ragged with little payoff?
More than a slogan The ubiquitous business slogan, or tagline, is familiar to everyone. From Nike’s “Just Do It.” to the classic “got milk?” of the California Milk Processor Board, we all carry these phrases around in our heads along with commercial jingles and corporate logos. But the USP (Unique Selling Proposit...