We spent $500 billion globally on advertising in 2013. Every year we’re spending more money, to interrupt more people, more often, with messages they don’t care about and don’t pay attention to. We’ve come to believe that the way to succeed is to have an advantage—by being different or better, more visible, or just plain louder.
For the past fifty years we’ve been thinking about marketing as a department. We made the mistake of forgetting to see the world through the eyes of the people we wanted our ideas to matter to.
It’s probably easier to see now, but you didn’t start your business just to make money. You did it to feel something – independence, a kind of freedom and control over your life, to be able to do it your way. And you “re-earn” that freedom with every headache and heartache that comes with being a business owner. But while there are certain things only an owner can feel – good and bad – there’s a version of that freedom that each and every one of your employees wants for themselves. And you have more power than you know to give it to them.
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As a business owner, do you also think of yourself as a coach? Embracing this part of your role – to help your people grow while your company does – is more important than ever before. Because even if they don’t always say so, everyone on your team wants the same thing: to feel that their work mattered today, to you and to them.
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Discover the lynchpin between personal values and business results
Chief Brand Officer
and Adam Traub
Coaching Operations Manager
Do you know why your best customers come back? Why they do or don’t tell their friends? It’s of course the same reason you shop where you do. It’s not really about the price, though of course that matters. It’s not really about the specific ‘features’ or ‘benefits’ your product or service offers, though of course those matter to. It’s about how it feels – things like trust, warmth, feeling cared for – that’s what makes up the experience of your brand.
Learn more about this event and sign up
With the launch of Evoke 2014, we’re shifting gears today to honor business coaches – those in our network and others from around the world. As an EMyth follower, you understand the value of coaching and mentoring, but sometimes it can be hard to describe what these incredible people really do, who they ‘are’ in the life of a business owner.
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