Business coaching is not consulting, and it’s also not therapy – it’s right between the two. A good business coach is someone you can trust that has the acumen to be able to diagnose specific and systemic issues in your business, but who has the strength to wait for you to deliver on the solution instead of jumping in and doing it for you.
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How to grow and lead a team of self‑responsible employees
Chief Brand Officer
A culture of ownership is one where your people know what is expected of them, create the results you want, and work toward the realization of your vision — because they truly own their position and their accountabilities. Employees are supported to perform their work with excellence, and constantly ask if there is a better way to get things done, creating a culture of continuous improvement.
Bringing what matters most to your sales conversations
Chief Executive Officer
and Jonathan Raymond
Chief Brand Officer
Every customer knows when they’re being sold something. No one likes it yet so many salespeople leave the customer with the impression that “the sale” is what matters most. This webinar is about making the person who’s interested in buying something from you most important, not as a technique, but as a way of engaging that creates aliveness and connection in the sales conversation and moves real human beings to take real action.
We spent $500 billion globally on advertising in 2013. Every year we’re spending more money, to interrupt more people, more often, with messages they don’t care about and don’t pay attention to. We’ve come to believe that the way to succeed is to have an advantage—by being different or better, more visible, or just plain louder.
For the past fifty years we’ve been thinking about marketing as a department. We made the mistake of forgetting to see the world through the eyes of the people we wanted our ideas to matter to.
It’s probably easier to see now, but you didn’t start your business just to make money. You did it to feel something – independence, a kind of freedom and control over your life, to be able to do it your way. And you “re-earn” that freedom with every headache and heartache that comes with being a business owner. But while there are certain things only an owner can feel – good and bad – there’s a version of that freedom that each and every one of your employees wants for themselves. And you have more power than you know to give it to them.
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